Each day is Valentine’s day

Dear readers, on February 14th, St. Valentine’s day, many are exchanging gifts and greeting cards with their partners and you can almost feel the festive-like atmosphere, mostly in shops, malls and restaurants.

Valentine's or not..

Valentine’s or not..

It’s an engineered occasion, designed and advertised solely for commercial purposes  (what’s called a  ‘hallmark holiday’) – to make us feel we actually want to celebrate this strange day and to make us, above all, collectively spend hundreds of millions of dollars on greeting cards and associated gifts.

St. Valentine’s day is by no means a new date in the calendar – indeed it goes back hundreds of years as a romantic occasion – what’s been a vexing recent development is this global commercialization of the holiday, intended to have us buy outrageously expensive cards with stock photos and cheesy messages someone else thought of so we wouldn’t have to. Continue reading